8th HUM Awards · Case study
HUM Awards 2022
The 8th HUM Awards, produced for HUM Network viewers in 50+ countries.
- Date
- Saturday, September 24, 2022
- Venue
- FirstOntario Centre, 101 York Blvd, Hamilton, Ontario
- Organized by
- Digital Media Limited
- ~15,000
- Attendees expected
- 100+
- TV artists, performers & celebrities
- 50+
- Countries reached by the HUM Network broadcast
- 22
- Awards planned (20 television + 2 special)
Overview
The event
HUM Awards have evolved into a spectacle that has no parallel. The 8th HUM Awards promised to be bigger and better, showcasing the finest of the fraternity’s glitz and glamour with awe-inspiring performances.
Achieving new milestones while soaring to greater heights of success, the 8th HUM Awards showcased Pakistan’s prominent celebrities, actors, musicians, dancers, and exhilarating performances at the FirstOntario Centre in Hamilton, Ontario.
Digital Media Limited (DML) organized the HUM Awards on a grand scale, giving HUM Network’s viewers in Canada the opportunity to see their favourite media personalities live in action. HUM is one of the highest-rated award shows on television in South Asia and a prestigious flagship event of HUM Network, hosted in arenas such as Dubai and Toronto.
Gallery
On the night
Scope of work
What DML delivered
- Event organization
- DML organized the 8th HUM Awards on a grand scale at the FirstOntario Centre: a 180-minute ground event.
- Broadcast packaging
- Planned on-air episodes: Main Show (150 min), Red Carpet (30 min), Making Of (30 min) and Award Weekend (30 min).
- Sponsorship sales
- Sponsorship packages for brands targeting South Asian audiences across Canada.
- Ticketing
- Ticketmaster as the only authorized online seller, with anti-fraud guidance for fans.
- Media relations
- A dedicated media desk handled all media inquiries, with outreach to Canadian mainstream media.
- Community & influencer program
- A Social Media Influencer Event (Aug 23) and a Media & Community Event (Aug 25), followed by a month-long influencer program with weekly reels, graphics and ticket giveaways.
Event objectives
- Highlight Pakistan and Pakistanis’ progressive mindset in the international community.
- Encourage social inclusion of the GTA and Ontario’s growing South Asian community.
- Leverage media to raise Ontario’s profile as an international tourist destination.
- Generate a significant tourism impact.
Figures marked “expected” or “planned” are from the event’s published pre-show materials.
Next case study
HUM Awards 2018
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